Google at the start of this week had a major problem on its previous Pixel phones, just before unveiling Pixel 3 and all the other new hardware developed this year. Google has insisted on the quality of the Pixel 2 camera and how the phone has improved over time. But the company never told us how many Pixel phones it sold to date. Of course, we know that Google has never been able to sell a lot of Pixel phones compared to the competition, and Pixel 3 is certainly not help.
Rick Osterloh & Co. may not have shared any sales numbers on stage, but because of the way the whole Android universe works, we can make a pretty good estimate. First of all, we remind you that in February an IDC estimate told us that Google did not sell many Pixel phones:
This estimate includes the original Pixel phones and the Pixel 2 phones launched last October. We also remind you that the original Pixels have attracted a lot of interest from the buyers. But Google, after more than seven years of selling Nexus and Pixel phones, was not yet able to create enough units to meet demand.
As we approached the Pixel 3 event, it became apparent that Google has not improved much when it comes to selling Pixel phones. Let's take a look at the Android distribution chart for late September / early October:
Not c & # 39 It is absolutely Android 9.0 Pie inside. This is the second similar Android distribution chart that Google has offered since Pie was released at the beginning of August. At the end of September, all Pixel buyers in circulation had plenty of time to update. And it's likely that most people who have chosen Pixel phones will be there for quick access to Android updates, so they will update their devices as soon as the final version is available.
But which Google devices can run Pie? Well, this is the first year that only Pixel phones are supported. The list includes Pixel, Pixel XL, Pixel 2 and Pixel 2 XL – Pixel 3 phones are supplied with Pie on board, but are irrelevant to the above statistics. Comparatively, at the beginning of October 2017 Oreo appeared in the Google chart with a 0.2% share. Oreo launched on August 21 last year, but failed to scratch the Android distribution statistics of early September. And yes, Nexus 5x and Nexus 6p were both supported.
Google notes that its charts do not include "versions with less than 0.1% of distribution". This means that Pie's installations, mostly on Pixel and Pixel 2 phones at the moment, represent less than 0.1% of the market that Google measures. Mind you, the data represents only the devices that visit the Google Play Store in the week before its release, which excludes most of the entire Chinese Android market because Google services are not available in China.
So, how big is the market then? Google returns to I / O 2017 said it had registered over 2 billion active devices monthly, an important milestone for the company. Google has not provided an updated number since then, so we're unlikely to have reached another important milestone. And it is likely that the changes are not significant. Google is still the king of mobile devices when it comes to operating system market shares, but things have not changed much.
With this in mind, 0.1% out of 2 billion comes to 2 million. Suppose Google has up to 2.5 billion active monthly Android users. In this case, 0.1% will go up to 2.5 million. Of course, those are theoretical maximum values of 0.1%, based on the assumption that all Android users in the world can connect to the Play Store and have done so during the seven-day period ended September 28, which of course it's not the case.
The conclusion seems to be that Google can not sell Pixel. Google must have sold well over 2 million Pixel and Pixel 2 combined units. But that graph seems to indicate that there are not enough Pixel devices that appear in Google's Android developer statistics. Or it's not enough for Pixel users to visit the Google Play Store to make an impact. Or maybe Pixel users are not excited about upgrading to Pie more than two months after its release … but considering that many Pixel buyers are probably fans of Android who want the latest software in the world. instant in which it is available, this seems unlikely.
Whatever the case, this is probably the first time that Android distribution numbers reflect Pixel's sales performance. And things are not going well for Google's hardware plans.
In addition, I think that Pixel 3 will not do very well Google, even if it is getting a broader global launch than its predecessors. For beginners, Pixel 3 is hardly exciting. You do not hear ordinary people excited by Pixel phones compared to iPhone or Galaxy phones. Also, Pixel 3 is a lot more boring than other "boring" phones this year, and it's uglier than competing phones – the XL notch is undoubtedly the ugliest notch of all the notches.
In addition to all the rest, have at least two Android phones launched this month that could steal buyers from the Pixel 3 series, including the affordable OnePlus 6T and the Huawei Mate 20 Pro, which could prove to be the most Android phone exciting year. Let's not forget that Pixel 3 and its 2018 specifications will have to compete with all Android phones that will be launched at the start of 2019, including new designs such as Samsung's fold-up Galaxy phone. And finally, the iPhone XR will arrive next week. It costs as much as the Pixel 3 and the performance of the packages that Google can only dream of.