The time has come for Manchester United, whether it be Jose Mourinho or Ed Woodward or the Glazers or the wolves of Wall Street or all of them, called Paul Pogba's bluff.
Sit down, put a new contract on the table and ask him what he wants to be.
A man, or a social media mouse who loves emoji. A legend or a totem of video games.
A player or a installer. A footballer or a fraud. A leader or a follower.
An incomparable interpreter or a prancer. The bald truth, or just another haircut.
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And the time has come for the United States to tell Pogba, one of the most prodigiously gifted practitioners of his generation, to stop joking.
Time told him that turning it on when you're behind the eight ball from time to time – as against Newcastle this season and Manchester City in April – simply does not cut it.
The time they told him he could be so good for United could someday have a statue outside Old Trafford.
Time told him that his name could wobble languages that speak of contemporary united heroes like Robson, Keane, Ronaldo and Rooney.
Pogba is so good. I promise.
I was a supporter of United letting go Pogba. I was frustrated by his attitude like anyone else. As tired of his egocentrism as the next man or woman. Bored by his mention of a transfer to Spain like everyone else.
However, he remains not only a turning point but a capture game. For the throat.
Like those who know who wants to protect those of us out of the world would say … is a player, do not be wrong.
But a player is all he will be if he escapes from one
The whole scenario of Manchester United is complex right now, mainly for having a head coach who lives in a hotel room, often it seems that he hates being somewhere close to the place and behaves quite well sometimes.
And it also seems to have suddenly decided that Pogba is not a captain's material.
Pogba acted as captain in this second half against Newcastle.
OK, it was "only Newcastle" and Old Trafford, but Saturday's successful fighter should remain astonishing evidence that the Frenchman can still be an impressive force under Mourinho.
Some others of these performances would surely persuade even the most ardent rancor to reconsider the captain's problem again.
Pogba has this season and two others remaining in his contract.
Offering him a new deal now would not give him a reward he deserved. He would ask him if he imagines himself to be the long-term future of a great club, a football institution.
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If it does not, then it's okay. And if his contributions continue to be irregular and his dynamic with the trainer continues to be problematic, consider the offers next summer.
But Pogba is a wonderful talent.
One who could, only could, eventually give him a place alongside the greats of the Old Trafford.
That day is very far, but it is time for United to find out if Pogba wants to arrive that day.