The Amazon billionaire, Jeff Bezos' new lover, Lauren Sanchez, is said to have a form to woo rich and powerful men.
According to the statements, the former TV host – whose alleged relationship with Bezos was exposed when he passed on his genders to a friend – is a tried and tested method of picking up loaded lads.
A source told the Sun, the 49-year-old is so "popular" with Hollywood "who & # 39; s who" jokingly call his pick-up technique, "The Sanchez Method".
Bezos, 55, recently announced the end of his 25-year marriage with his wife Mackenzie Bezos, 46, and a few days later was told that he would have an eight-month relationship with Lauren.
Mrs. Sanchez separated from her husband, the head of the talented agency Patrick Whitesell with whom she shares two children, in autumn.
His friends apparently said it was not "a surprise" that ended with Bezos, which is worth £ 125 billion.
"Lauren is very beautiful, she was very popular among wealthy and successful men – especially athletes.
"She was so good at attracting these guys that we would be The Sanchez Method," they said
Another source told the newspaper that she was "known to go out with who she is in Hollywood"
Lauren began as an entertainment reporter on Extra – a position currently held by former TOWIE star Mark Wright before becoming the first guest on the hit reality show So You You You Dance.
He stated that 55 years Bezos sent the So You Think You Can Dance's first autobiographical erotic "too explicit for the press" and took her on vacation in her £ 51 million jet.
A message, it is claimed, said: "I miss you. I want to kiss you this instant and fold back slowly and gently.
And in another message, reportedly, he wrote: "I am so full of love for you My heart is growing only so it can have room for you.  She and Bezos, who has four children with Mackenzie , did not respond to requests for a comment.